Twitter has quickly become, for famous and common folk alike a way of communicating exactly what they think and feel to the rest of the world. Why this matters is because nobody cares for the most part what I think until I put a witty convention that creates curiosity. This creativity in a small space gives you the opportunity to make a point, crack a smile, or peak interest. I have had 3 blogs going on for over a year now. I admit, the effort in staying active with all 3 has been lackadaisical at times. If you are not consistent with content, you will consistently lose the followers that you have. So much easier said than done. The ease of use with the short messages has taken over the minds of neurophysicist and authors and school bus drivers and has allowed a level playing field of communication that anyone can do. Continuing to speak to your audience consistently lets them know you are there. It allows them to become more interpersonally connected with you, without overwhelming them with the starchy truth that is the BS behind most blogs. So I guess the point that I am trying to make with this is, FOLLOW ME! www.twitter.com/NotJustAPrinter

The tweet is coming so climb on board.

As we tried to sing theme songs to each other and tested each other’s memory about a time; when we had a fantastic idea. We thought, “let’s YouTube!” So we sat in front of my computer and took a walk down memory lane. We looked up all the shows that we could remember, and watch the intros and opening credits. It was a great experience and made me realize how much better TV was when I was a kid. I’m a youngin, I have to admit, but watching the shows again that we grew up on made me realize how big the generational gap is between myself and let’s say a 7 year old. His advantage in this technological era has equipped him with the tools we couldn’t have fathomed. PBS was in its heyday and its programming was phenomenal. We will never get those days back. It’s sad. Another amazing realization I had was how important video is and can be to marketing campaigns. The visual elements capture your audience if it is done well and done right. It encapsulates your attention, sends your message, and converts prospects at a higher rate. So why don’t we use more of it. Probably production costs and the like which are a very valid concern, but in an age of technology like we are in now, we can definitely take advantage of the deflation of these costs. We should get together sometime and talk about this. ANY SUGGESTIONS?

For those of you who are curious as to what I was watching on television. Here are a few examples: Square One, 3.2.1. Contact, Reading Rainbow, You Can’t Do That on Television….Etc. You get the idea!

So til next time, too-da-loo, see ya in a few.

-adjective

1. providing a livelihood or basic source of income; supplying the basic needs of life or business:

We can’t deny the history and legacy of our wonderful company.

Here is an anecdote about sustenance. If white bread and just some plain old butter sustains you, then so be it. But if you’re like me, you’re going to want some nice hearty whole grain bread loaded with dried cranberries and walnuts, with a warm slow churned sweet butter that coats your tongue with every bite. You want to crunch into a nice crust that elevates your senses. The smell of the bread fills your nose with the aroma of nut and grain. But in the end it is still just bread and butter. That doesn’t change. It is still just the basic flour, water, yeast, salt and whatever else you’d like in there. But then you decide that just plain ole bread isn’t good enough anymore; you wake up get into the kitchen, test a few recipes and find a whole new meaning to bread and butter. This is what has happened with me here at Reynolds DeWalt.

When I started here many, many, many hours ago, I thought white bread and country crock, and now I have a different opinion and think more like bread and circus and beurre d’isigny! We are not only a printer. We are not only ink on paper. We are what we eat. We went back into the kitchen and explored our ancillary maximizing, recipe bulking, and have become the performance enhancer to the print service provider world. So much so, that we can call ourselves leaders in marketing effectiveness. We have added and excel at services not offered by “printers.”  We have mastered the art of taking the brochure and turning it into campaign. We have accepted with open arms the changes in the industry and not only stayed ahead of the curve we are setting it. The curve exemplifies the forward thinking I have come to realize as the norm around the office.

Featured on the Adobe website, partners with all major industry leaders and the representatives of revolution to our sheet fed brethren. Join us in the industry kitchen as we Choose Imagination. Expect Results.™ from the delicious offerings we have. We are your leader. You need us. Lets COOK!

I went to our digital prepress guru and asked for his infinite wisdom to be divulged on such a fledgling as myself. He prompted me to a quick tutorial as to achieve the best results when designing for this particular application. Apparently if I were a designer the information he was spewing would have sunk in, but what I took from it is two things. First – the files you build to apply the IndiChrome coloration must begin, whether in Quark or any Adobe Native product, in RGB. This is atypical of the design process as most begin projects in CMYK and proceed from there. Beginning the process in RGB sets your file up for the most success to be as beautiful as the one that caught my eye today. Of course not every project you have needs to be printed this way. It definitely serves a purpose to those few projects that need to be taken to another level.

I think you’ll enjoy the results, and I would love to offer you more knowledge on this particular issue, but you’re going to have to dial me up for that one. I am hitting the books to learn what you need to know. That’s what we do at Reynolds DeWalt.

So til next time, too-da-loo, see ya in a few.